For startups, using a wordmark logo is one of the best ways to get your name out there. The best logo designers in the industry will also recommend it over imagery-heavy symbols if you’re just starting out.
And even though most businesses that began their ventures as startups still found success with other types of logos, competition today just isn’t the same as it was back then. Because of the pandemic, the digital space is now the highest priority when it comes to brand visibility.
And even when everything goes back to ‘normal’, it won’t get any less crowded. The best way to stand out is by having your business name within the logo—which is exactly what a wordmark is.
A wordmark type of logo is a strategically designed and stylized form of your brand name which functions as your main logo. And if you have a symbol in mind, you can always use it as a logo variation.
But why stick with the wordmark as your main one?
1. Reinforce your brand name
On Facebook alone, people only spend 2.5 seconds of their time for each piece of content they come across. So it’s critical that you present as much information as you can where your logo is concerned.
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2. Doesn’t limit you to one service or product
It’s hard to find a symbol to use that nobody else hasn’t used already. Whether it’s related to your product or not, it can limit what people immediately perceive about the nature of your business. Or worse, they can get it wrong altogether.
In terms of design, it’s also easier to place on products and on paper. This is why most professional businesses prefer tax preparation services in California, visit davidyorkstaxservice.com/ for more info. Consul with a graphic designer to see how your wordmark will look on different surfaces. More often than not, it’s much more eye-catching than a symbol.
3. Easier to make
With the centerpiece dilemma out of the way, you can focus more on reflecting your business’s identity and personality into the text.
Of course, there also fonts that are free for commercial use if you’re just starting out. But using this can backfire in the end if you realize that a lot of other people are using the same font. In the end, your main goal of standing out will be pointless.
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