For startups, using a wordmark logo is one of the best ways to get your name out there. The best logo designers in the industry will also recommend it over imagery-heavy symbols if you’re just starting out.
And even though most businesses that began their ventures as startups still found success with other types of logos, competition today just isn’t the same as it was back then. Because of the pandemic, the digital space is now the highest priority when it comes to brand visibility.
And even when everything goes back to ‘normal’, it won’t get any less crowded. The best way to stand out is by having your business name within the logo—which is exactly what a wordmark is.
A wordmark type of logo is a strategically designed and stylized form of your brand name which functions as your main logo. And if you have a symbol in mind, you can always use it as a logo variation.
But why stick with the wordmark as your main one?
1. Reinforce your brand name
On Facebook alone, people only spend 2.5 seconds of their time for each piece of content they come across. So it’s critical that you present as much information as you can where your logo is concerned.
The colors, font, and the text can relay so much meaning to the reader within a few seconds. And even if they scroll past you, the impact you left will be much more memorable. Especially if they come across another ad from you in the future.
2. Doesn’t limit you to one service or product
It’s hard to find a symbol to use that nobody else hasn’t used already. Whether it’s related to your product or not, it can limit what people immediately perceive about the nature of your business. Or worse, they can get it wrong altogether.
In terms of design, it’s also easier to place on products and on paper. Which is why most professional businesses prefer it as well. Consul with a graphic designer to see how your wordmark will look on different surfaces. More often than not, it’s much more eye-catching than a symbol.
3. Easier to make
With the centerpiece dilemma out of the way, you can focus more on reflecting your business’s identity and personality into the text. It also won’t cost as much because there’ll be way less revisions—also very costly—in the long run because of the lack of illustrations.
Of course, there also fonts that are free for commercial use if you’re just starting out. But using this can backfire in the end if you realize that a lot of other people are using the same font. In the end, your main goal of standing out will be pointless.
DotYeti is a global graphic design startup with a new office in Thailand. They offer unlimited designs with unlimited revisions for a flat monthly fee. Check out their packages to see which one suits your design needs best.