Bianca Gregorio

December 10, 2018

6 Essential Marketing Materials Every Small Business Must Have

    If you are either operating a small business or planning to start one, you must learn about the importance of marketing materials. In a nutshell, marketing materials are a medium that determines the success of your business and builds your credibility as a brand. Promotional products are a tangible extension of your company that contributes to brand recognition and perception. It’s a subtle approach to keep your personalised items in the hands of your customer, and your brand in their minds. With company information being easily accessible, these materials can be more important than you think. A common […]
December 7, 2018

The Full Guide to ICO Marketing Strategy

With the constant increase of the decentralized markets comes the ICO era which is also on the rise. ICO stands for ‘Initial Coin Offering’ and is a technique used by startups in order to get their capital from crowdfunding through exchanging their own coin for cryptocurrency e.g. Bitcoin or Ethereum. There are many investors that are gaining interest in ICO due to its high returns, but along with that also comes risks to consider. This means that in order for you to gain the trust of your potential investors, you have to prove the genuineness of your ICO. It takes […]