What Makes A Great Logo Design?

A logo speaks a thousand words about your brand. This explains why you want it to be unique, appropriate, simple, and sends the right message. Your logo designer should have a good mixture of creativity, design skills, and skillful application.

Having a distinctive logo made just for you is easy, but getting one that perfectly fits your brand may take a lot of time and revisions. At Logo BKK, we make sure our logos meet the following criteria before delivering to our clients.

Simplicity

The great thing with simple logos is that they are often easy to recall and recognize. A good, simple design conveys refinement and distilled identity, catching more of viewers’ attention. Good logos don’t have to have grand of a design, but rather uniquely eye-catching and minimal.

Memorability

A great logo is one that’s memorable, which can be achieved easily when simplicity and distinction are taken into account.

In a pool of bold, artistic, and fancy logos, you want one that really stands out. Make it exceptional by avoiding overly used icons such as arrows and checkmarks. Keep it clear, memorable, and simply distinctive instead.

Timeless

When looking at designs, ask yourself. How long will the logo be effective? Will it endure 10, 20, or 30 years of changing time?

Think about the Coca-Cola logo. Trends have changed, but it didn’t change much since 1885.

Take that idea from Coke. When it comes to brand identity, longevity is key. Timeless designs create an impression no matter the generation, and will also save you some bucks since you don’t have to change logos every so often.

Versatility

A well-designed logo should work across different channels and applications. You want yours to be highly functional and scalable to any size and orientation, which is why designing one in a vector format is highly recommended. Using black and white color combination also increases a logo’s versatility.

You’d know your logo is effective if:

• It works well, even when formatted in a single color.
• It resizes well, even in the size of a thumbnail.
• It displays well, even in large materials such as billboards.
• It still looks good even when color is inverted or background color is changed.

Relevance

A relevant logo adheres well to its intended purpose. This means one style may not be suitable for the other. For example, baby product logos with playful fonts may not work as good for a real estate business.

But no, a logo doesn’t have to show exactly what the company sells. Mercedes’ logo isn’t a car; McDonald’s logo isn’t fastfood. While your logo speaks of your brand, it can be designed purely for identification.

There’s no denying about the importance of a good logo design and the benefits it can do to your branding efforts. At the end of the day, it all boils down to one crucial thing – effective communication. Your logo should define your business at a glimpse. It has to be original and creative to set you apart from rivals in the industry.

Investing your time and money on a professional logo designer that has the skills, experience, and creative drive will save you time, money, and hassle down the road. Get yourself involved with the design process to ensure you’d get a logo that best represents your company.